For the first 7 years of being a freelancer, Toby Cryns tried to be awesome at everything. But for all his efforts, after all those years of sweat and toil and working into the late-night hours, he came to the harsh realization that his path was really a commitment to being average across all sorts of categories.
Two years ago, he started a journey to be awesome at one thing. Getting to awesome meant leaving behind a lot of notions he had about success as well as creating a new framework for prioritizing his time.
In this talk, Toby will share the struggles and joys of being awesome at something. He will give you nuts and bolts advice borne of his experience building a company that provides on-demand WordPress support, but, even more important, seeks to be the best communicator of work, budgets, and deadlines in the entire world.