Getting them from A to B

Imagine a person looking through a telescope tasked with finding their favorite star. Through the telescope they are only able to see a handful of stars at a time, but if you remove the telescope, the number of choices becomes overwhelming.

Navigating a very large website can be akin to finding that one special star. A typical landing page will have 10 – 20 navigable choices; this is like looking through that telescope. Scanning a very large sitemap would provide too many options and, unfortunately, isn’t as beautiful as gazing up at the night sky.

In this talk you’ll learn how to tell a story with your content, how to engage users on their journey, and avoid the problem of the “Single Path.” We’ll also examine websites that do this well and cover practical strategies you can employ today to craft better experiences for your users.


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About Jesse Friedman

Jesse Friedman has been building websites for 18 years, and exclusively with WordPress since 2006. Since then he has written several books, taught 100’s of students as a professor, and organized dozens of local meetups along with a few WordCamps. He has spoken at tech conferences around the world including SXSW, HOW, Future events and many more. Jesse has consulted for a wide array of companies from small agencies to multi-billion dollar international companies. Today he’s a proud team member of Jetpack at Automattic, where he spends his time growth hacking and building strategic partnerships.